Mythili, Kolluru, Rajhans Kirti, and Dewitt Sunita. 2026. “A Cross-Cultural Thematic Analysis of the ‘First-Day Teaching Pedagogy’ of Business Studies Discipline in Higher Education”. Journal of Engineering Education Transformations 39 (Special Issue 2):459-71. https://doi.org/10.16920/jeet/2026/v39is2/26055.